Máster in Business Management - España - ESERP Escuela Superior de Relaciones Públicas S.L- Sede Barcelona - I30521

The students, develop:
Ability to perform critical analysis and solving abstract situations.
Open mind to social, economical and cultural changes.

Máster in Business Management

Through the teaching, all performed by high qualified business experts, we get to prepare the student with the tools and necessary knowledge to take decisions in the enterprise, organization, business environment, while analyzing: markets globalization, operations quality systems, projects budget organization, sociological variables, strategic planning and productivity analysis, as well as the ethical principles that should be supported in any enterprise by its directors.


· Temario:

Business Policy and Business Administration. Strategy.

Strategies and Policies of Marketing Management.

Economic Control and optimization of results.

Production Management, Operations, Logistics and Quality Control.

Commercial Management: organization of commercial networks.

Managerial Skills: Coaching, Empowerment, Leadership and Organization.

Economic Analysis of Managerial Decisions.

Financial Management: Management, Strategy and Value Creation.

Company Assesments: mergers, procurement, joint-venture.

Globalization and Internationalization of Markets. Analysis.

Managerial Ethics and Social Corporate Responsibility.

Branding: The Management of the Value of a Brand (Know-How).

The social agents: Union and Employee Head Offices. Cooperation and resolution of labour conflicts.

Judicial and fiscal treatment of the managerial activities.

Technological Innovation in the companies. Management of global knowledege.

Balance Scorecard: strategies design for management.

Business Game: simulation of Business Management.

Final Project: Strategic Business Plan.

(*) Contents, order dates and materials might vary depending on academic schedule changes.