International Management (B.A.)

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Comentarios sobre International Management (B.A.) - Presencial - Berlín - Alemania

  • Contenido
    International Management (B.A.).
    Duration of Study: 7 Semester, 1 Semester Abroad.
    ECTS: 210
    Starting: Winter Term
    Location: Munich, Cologne, Hamburg and Berlin

    Language: English
    Application process: Recognized school leaving certificate, personal interview, submission of complete application documents with work samples where applicable.

    Business without Borders:

    Globalization and the speed of information in the 21st century has increasingly challenged established companies in regards to their processes and the way they have been operating. From the manufacturers, retailers, service providers to the consumers – old structures have more than once been turned upside down. The big economic crisis of 2008 has shown how quickly entire countries can slip into a recession. Modern and cross skilled management skills (T shaped qualifications) have become vital in today’s internationalised economy where media and the speed of communication have become as important as the fundamentals of good business administration.

    The International Management Degree Programme is one of 4 streams of specialization as part of the Management Bachelor Program and is aimed at students who would like to study management with a strong international and media focus at Germany’s largest private University for Media and Communication.

    Global success:

    Students of the International management program will be prepared for a career in business administration, human resource management, distribution and marketing, public relations, corporate finance as well as controlling or as a corporate strategist.
    A set of electives will allow you to deepen your expertize in the areas of Commerce, Service Management or International innovation management.

    Learning by doing:
    Throughout the course, you will carry out practical projects where the theoretical knowledge will be applied to real life scenarios, usually in co-operation with external businesses and partner companies.

    Internship: Macromedia cooperates with a large number of renowned companies where you will spend a full semester as an intern under the supervision of your professors. This is a very important part of the course which will give you the opportunity to gain your first practical experience and to start networking with the industry. 

    Study abroad: The programme also includes one semester abroad at one of our international partner universities of your choice (Macromedia University’s 6+1 programme).

    Course Overview:

    • Management Theory and Concepts
    • Introduction to Trade Law
    • Legislation and Corporate Governance
    • Scientifi c Research and Project Management
    • Macroeconomics
    • Corporate Accounting and Business Mathematics
    • Product Pricing and Promotion
    • Business English
    • Accounting
    • Management Accounting and Business Intelligence
    • Introduction to Logistics and Production
    • Value Chain Processes
    • Human Resource Management
    • Leadership
    • Brand Psychology Specialisation: Retail and Service Industry
    • The Service Experience
    • Semester abroad
    • Intercultural Communication
    • Business Planning
    • Microeconomics
    • Return on Investment
    • Financing and Due Diligence Specialisation: Forms of Services
    • Value Chain in the Service Industry
    • Service Experience
    • Online Services
    • E-commerce
    • Current Affairs in Management
    • International Management Specialisation: Trends
    • Innovation Concepts
    • Current Affairs in International Management
    • Internship and internship report
    • Soft and communication skills
    • Student project
    • Bachelor thesis
    • Entrepreneurship
    • Information Management
    • Strategy and Organisation
    • Leadership
    • Systems and Processes in Corporations.
    The semester abroad is in the 3rd or 4th semester.

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