Company Policy and General management Strategy.
Strategies and Policies in the Marketing Management.
Economic Control and Optimization of results.
Commercial Management Organization of Networks.
Management Skills: coaching, empowerment, leadership and organization.
Economic Analysis of Managerial Decisions.
Financial Management: management, strategy and creation of value.
Company Evaluation: mergers, procurement, joint ventures.
Globalization and Internationalization of Markets. Analysis.
Management Ethics and Social Corporate Responsibility.
Branding, the management of the value of a brand (Know-How).
Product Manager: design and implementation of the Policies and the Marketing Plan.
Sales Forecasts – Forecast – Forenet – (Expert Systems in Business Forecasts).
Products and Branding Positioning Strategy: Globalization, opening new markets.
Production Management, Quality, Logistics and distribution of the product.
Trade Fairs, Conventions, Congresses.
Customer Marketing. Customer Loyalty Schemes. Control of new channels.
Marketing in industrial companies and services.
Optimization of product margins. Pricing policy and profits maximization.
The social issues: cooperation and resolution of labour conflicts.
Judicial and Fiscal Treatment of Managerial Activities.
Technological Innovation in Companies. Managing global Know-How.
Balance Scorecard: design of management strategies.
Strategic Business Game: simulation of management and business management.
Final Project: Strategic Business Plan.
(*) Contents, order dates and materials might vary depending on academic schedule changes.
· Duracion: CREDITOS: 60
Full Time: From October to June 2011
From Monday to Thursday; 19h to 22h
Part Time: From October – to June
Monday and Wednesday or Tuesday and Thursday from 19h to 22. Or Friday, intensive, 17h to 22h.
· Lugar de impartición: Barcelona