Summer Course in Fashion Communication :
Start Date: June 2017
Duration: 3 weeks
Fashion Communication introduces students to the practical aspects of fashion photography, from the activity as a stylist to the relationship with the photographer. This course places a unique emphasis on the communication of fashion and lifestyle messages. Students will acquire a range of skills through theoretical and live project-based case studies, working both individually and in groups.
The course focuses on the basic skills and techniques employed in styling, photographing and producing fashion shoots. Students divide their time between working with instructors, photo studio time and visits to Italian fashion retailers and museums. They will learn to photograph fashion in diverse settings and stage a group exhibition as a final project.
Schedule : This course meets Monday to Thursday with morning and afternoon sessions for a total of 75 contact hours.
Level and Pre-requisites : Introductory course; no previous studies within the field are required. However students are encouraged to familiarize themselves with the major themes that will be presented:will be presented:
Learning Outcomes : Problem solving skills, budgeting, team work, group conceptualization through role playing exercises and workplace simulations. Develop a mastery of fashion styling and photography techniques. Design and execution of fashion shoots and postproduction with a final class exhibit of the looks portrayed through the student’s work.
Topics Covered : Basic principles of photography, techniques and principles of photography, post-production (video and imaging), video languages, use of new and traditional media.
Gabriele Goretti - Coordinator .
Architect, designer, senior researcher in fashion design strategy and luxury goods market. Senior researcher within joint research Labs between Academia and advanced craftsmanship SMES. PhD in Industrial design, his professional profile is focusing on relationships between design strategies and advanced manufacturing processes. Moreover his research is focusing on product values communication through design-driven innovation based on technology innovation and traceability.
Florence is located at the heart of a region home to major manufacturing excellence that has given Florence an enviable international reputation in fields ranging from fashion and artistic craftsmanship to design and technological innovation.
The virtuous relationship between high quality artistic craftsmanship and industry is a traditional feature of the quality of production in Florence and its surrounding.