Summer Course Fashion Events and PR
- Start date: June 2017
- Duration: 4 weeks
- Language: English
Develops the essential skills and techniques to create and design professional fashion events.
Students will learn how to merge the use of public relation strategies, fashion communication and event planning in order to stage an actual fashion event as their final project for a partner company.
This course meets Monday to Thursday with morning and afternoon sessions for a total of 75 contact hours.
Level and Pre-requisites:
Introductory course; no previous studies within the field are required. Skills such as basic visual communication such as computer graphics, and basic photography are useful. Students are encouraged to familiarize themselves with the major themes that will be presented:
Milan Fashion Week, Italian Designers , Italian Fashion Reading List
: Expose students to public relations professionals and through site visits to media events and guest lectures; Develop a mastery of fashion communication techniques and production of press releases and invites. Design and execution of a fashion inspired public relations event in Florence; Application of fashion event management principles as part of the pre and post production stages as part of the final project.
Principles of public relations, fashion communication and writing, event planning and management, branding use of public relations via press kits, corporate sponsorship as well the use of technology and media (new and traditional).