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Summer Course in italian Luxury Experience

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Agustin González

Agustin González

Summer Course in italian Luxury Experience

  • Modalidad de impartición
    El Summer Course in italian Luxury Experience es un curso dictado presencialmente.
  • Número de horas
    Consultar con el centro.
  • Titulación oficial
    IED Istituto Europeo di Design entrega al alumno una certificación oficial de estudios.
  • Valoración del programa
    El Summer Course in italian Luxury Experience es un programa introductorio que le ayuda a entender el mercado de la moda y las marcas de lujo. Se estudian casos exitosos de negocio donde se analizan temas de producción, comercialización, marketing y modos de gestión. Este curso de verano enseña al alumno técnicas de investigación de mercados que ayuden a entender la economía y las variables del segmento del lujo. Asimismo estimula el desarrollo de habilidades creativas e innovadoras.
  • Dirigido a
    Está pensado para estudiantes que tengan interés en conocer sobre el negocio de las marcas de lujo.
  • Empleabilidad
    Las habilidades y conocimientos adquiridos le servirán para poder trabajar en el segmento de marcas de lujo, en diversas empresas y áreas como marketing, comunicación, branding, organización de eventos, atención al cliente.

Comentarios sobre Summer Course in italian Luxury Experience - Presencial - Roma - Italia

  • Contenido
    Italian Luxury Experience
    Summer and Winter courses - Rome
    .

    The world's leading luxury and fashion brands rely on a business vision as much as on creative talent. Therefore the Summer Course in Italian Luxury Experience aims to provide the student with an insight into the heart of the luxury world by learning from successful examples. Students will learn to apply management knowledge to the luxury industry focusing on two of the fastest growing fields in the world, the fashion and lifestyle industries.

    Furthermore students will gain concrete work experience through business projects that will be inherent parts of the course. Students will acquire understanding of the differences that exist within the international business culture. They will gain skills, knowledge and experience that are in demand in the exclusive and highly competitive job markets of: branding, marketing, merchandising and event coordination in the fashion and luxury profession.


    Start Date: June

    Language: English


    Description:

    Level and Pre-requisites:

    This is an introductory course and no previous studies within the field are required. Skills such as basic visual communications through computer graphics, and basic photography are useful.

    Learning Outcomes:

    This full time summer course in English, is an introduction to the world of luxury through the study of its key role players while immersed in the very roots of its expression. Students will gain knowledge in areas related to the world of luxury, the global realities that are exposed to it, while enjoying the advantages of being based in the eternal city.
    Visits will be arranged to the most famous art galleries and venues in which excellence is produced and exhibited, to explore the concept of luxury in a temporal and all encompassing manner.

    Topics Covered
    :

    - Marketing research - Students will acquire knowledge of how to utilize key elements to develop research, study the economics of luxury and how to prepare an analysis of the sectors.
    - Technical ability - Elements of budgeting and planning, production flow, definition of quality, preparation of a briefing, "lateral thinking" for a creative and successful approach to work in the field will be discussed.
    - Management and personal placement - Fundamental elements for the successful management of a team, self-evaluation to better target his or her own curriculum, self promotion, elements of leadership and management of the creative resources will be examined.


    Modelo Académico:

    La matriz del diseño toma la forma de las cuatro escuelas del IED: IED Design, IED Moda, IED Visual Communication y IED Management.

    Las cuatro escuelas de cada sede del IED son completamente independientes: lo que las une son el común denominador de la cultura del diseño y los principios que las inspiran.

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