Master in Food Design Project Experience

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Agustin González

Agustin González

Master in Food Design Project Experience

  • Modalidad de impartición
    El tipo de enseñanza del Master in Food Design Project Experience es presencial.
  • Número de horas
    El tiempo de enseñanza es de 6 meses.
  • Titulación oficial
    El graduado recibirá una titulación oficial correspondiente al máster.
  • Valoración del programa
    El Master in Food Design Project Experience, dictado en IED Istituto Europeo di Design - sede Roma, forma al alumno en el área de diseño de alimentos. A partir de un estudio histórico de la producción y el consumo de alimentos, los hábitos de consumo y cambios culturales, el desarrollo de la industria y la tecnología de alimentos. Recibe las bases para entender y elaborar diseños innovadores de alimentos tanto en su contenido como en su forma y empaquetado. Se aprende sobre el mercado y los consumidores, a partir de estudios sociológicos y análisis del mercado y la competencia.
  • Dirigido a
    Está dirigido a graduados de las carreras de nutrición, comunicación, diseño, arquitectura y afines.
  • Empleabilidad
    Estará capacitado para trabajar en empresas de consumo masivo y productoras de alimentos, en áreas de producción, comercialización. Trabajar como encargado y gerente de restaurantes y bares.

Comentarios sobre Master in Food Design Project Experience - Presencial - Roma - Italia

  • Contenido
    Master in Food Design Project Experience .

    Master - Rome

    • Start dat: January 2018
    • Duration: 6 months
    • Attendance: Full-time
    • Language: English

    The Master in Food Design Project Experience trains designers carrying critical skills to develop a constant inclination to innovation. Food Designers gain the necessary flexibility to deal with different fields - where they can apply their design ability - paying a special attention the users participation in defining needs and expectations.

    Professional opportunities – graduates can start a path in all the fields connected to production, communication and fruition of food. Thanks to the acquired critical competences they can face managerial and cultural field activities.

    Target .

    the Master is addressed to BA graduates in architecture, design, visual communication, nutritional sciences and related fields.

    Methodology and structure .

    The didactic path involves students in a practical R&D activity including project simulations in collaboration with institutions and private companies. The course perfectly fits market requirements, training professionals  who design and realise innovation. Food is no longer just a primary need, but a sensorial experience that must be faced from the use of raw materials to the definition of consumption models.

    Due to the constant development of competitiveness and company strategic needs contemporary Designers are demanded to interact with marketing experts, engineers, corporate image consultants, graphics and interior designers.

    The Master provides transversal competences, connected to the analysis and interpretation of consumers’ needs and behaviors, creation of scenarios connected to new products, presentation and communication of a project, underlying the success factors.

    Besides theory there are 4 design areas related to: packaging design, place design, food design and  communication.

    There is also a moment dedicated to the implementation of social network activities with relevant communities.

    Subjects .

    History of Food

    The course focuses on “kitchen invention” and its oral and written transmission. Through the analysis of different cultures, the goal is to stimulate personal deepenings. Themes are production local - in relation to weather and crops - and  raw materials transformation both in artisanal and industrial fields. Scientific and sociological considerations.

    Food: Production and Consumption

    Core feature is the development of a design methodology to get a proper food typology, appropriate to contemporary living. The course provides different competences, according to the different features of the product, enhancing students design potential.

    Communication and Sharing of Competences

    The course analyses the most effective techniques to properly develop the product image, interpreting the contemporary issues of communication. The module includes tasting analysis of products and experiences connected to food, information on food&wine journalism, main marketing levers, also in relation to packaging design and design of consumption spaces.

    Rising Technologies

    Expressive potential of materials: handling the range of materials according to the storytelling necessity of a product / Ecological and social sustainability of a project / Web and smart society: analysis of smart cities and their influence on the relation between city and people to find the trends connected to food experience / Sharing as instrument: analysis of cases related to sharing economy.

    Design Fundamentals

    Design shapes and spaces: elements for a convenient and functional design, able to meet design needs connected to food / Theory and technique of representation: the tools for a project enhancement within a path of shared design / Contemporary sociology and language, elements to interpret the changing behaviors in relation to different cultures.

    Design Management: Marketing and Sociology of Consumptions

    The course provides the competences to promote and manage cultural and design activities, with reference to the specific features of creative industry. Starting from the analysis of strategic and operational marketing tools, up to the definition of a new competitive framework / Analysis of the enterprise system model, evaluating marketing mix strategies, interaction culture, communicative features, symbolic features of product-brand combination.

    Ws: Designing Food

    The course deals with food design. Starting from the analysis of user needs and the evolution of social behaviors, there are defined those product characteristics finalised to define a practical answer to consumption and production. A meeting with Chef Arcangelo Dandini on Rinascimental and contemporary Roman food is included too.

    Ws: Designing Consumption Places

    Analysis of architectural and communicative features of those spaces dedicated to food consumption. Definition of the rising behaviors related to feeding. The research covers the analysis of both national and international realities and involves these format related to direct food consumption or its purchase in stores.

    Ws: Designing Integrated Communication

    Wine&food communication is made of tools and rules constantly changing according to the different dynamics of food societies. The course deals with communication from product packaging to POP, analyzing the ways and techniques to communicate through both traditional and digital media.

    Nerina Di Nunzio - Course coordinator .

    Expert in digital communication and marketing, she worked in the telecommunication, finance and training fields. She specialized in the subjects concerning food and wine. She was Marketing Manager of Gambero Rosso, a famous food publishing house, and she founded the consulting company Food Confidential. She teaches and organizes courses linked to the postgraduate training. She published a book for Coldiretti concerning the direct sale of organic products in Italy.

    Educational Model.

    The IED training courses are often thriving trend anticipators. IED represents a conceptual innovation hub. A number of professionals from a variety of backgrounds come together to provide the input for a cross-fertilisation between areas and disciplines. The outcome is excellence. Evidence of this value is found in IED’s essential role in such leading events as Milan Salone del Mobile and Milan Fashion Week.

    Working at IED.

    A staff numbering about 400 people teams with our 1,200 professional practitioner lecturers to ensure that IEDfunctions smoothly in all 11 of its campuses in 7 different cities.

    An extensive, dynamic international network has adopted creativity and multicultural awareness as its philosophy.

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